LawTech, or “legal technology,” involves using technology and software to deliver legal services and support the legal industry. It includes a variety of tools and solutions designed specifically to improve the efficiency and accuracy of lawyers and law firms. LawTech is changing how legal work is done by offering new Read more…
In this article, we’ll cover 5 key features of the cryptocurrency and digital assets industry to highlight its potential as an emerging practice area. We’ll examine unique aspects and legal challenges, demonstrating the opportunities available for legal professionals in this dynamic field. To really understand cryptocurrency and digital assets as Read more…
If you think you might like to join us, read this first. As a legal marketer, we understand you have many priorities and decisions to juggle. Before committing to a directory, consider if it truly aligns with your firm’s goals and whether your investment will yield the desired returns. By Read more…
B2C (Business-to-Consumer) legal marketing refers to the strategies and practices that law firms use to attract and retain individual clients who need legal services. Unlike B2B (Business-to-Business) marketing, which targets other businesses and corporate clients, B2C legal marketing focuses on reaching out directly to consumers. The main goal is to Read more…
If you’re searching for low-cost marketing ideas you’ve come to the right place! We know it can cost a lot of money to advertise your legal services, especially in popular practice areas. (We wrote about this in our primer on Cryptocurrency and Digital Assets as an emerging practice area.) And, Read more…
If you manage a solo or small law firm and need a solid marketing strategy, this is for you! If your marketing efforts are inconsistent or you’re unsure how to develop a plan, this is for you! Rather than guessing, throwing money around, and hoping for the best, consider taking Read more…
In today’s digital age, having a strong online presence is crucial for businesses across all industries, including law firms. Here we’ll cover the importance of SEO for law firms and why firms of all sizes need to pay attention to it. But first. . . Do Law Firms Need SEO? Read more…
If you run a solo law practice or a small firm, niche marketing can be an invaluable strategy. While firms of all sizes can benefit from it, solo practitioners and smaller firms, in particular, often lack the extensive resources needed to broadcast their messages broadly. In this article, we’ll delve Read more…